Transactional vs Marketing Email: The Infrastructure Split
Transactional and marketing email look the same at the wire level. The infrastructure requirements diverge once you measure latency, complaint rates, and legal obligations.
4 articles in Email infrastructure.
Transactional and marketing email look the same at the wire level. The infrastructure requirements diverge once you measure latency, complaint rates, and legal obligations.
DKIM adds an RSA cryptographic signature to every outbound email. The receiving MTA verifies it against your DNS-published public key before deciding where the message lands.
Emails land in spam because of broken authentication, damaged IP reputation, content triggers, or list hygiene failures. This diagnostic covers each cause in order.
Real incidents, a blast-radius comparison of Devin, Replit Agent, and Cursor, and the scoped-access rules we use before an AI coding agent touches production.